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maMohamed Alaa

Instructional Designer Cairo, Egypt

I design learning people actually want to finish.

Senior Instructional Designer at Selah El Telmeez. I turn dry content into games, scenarios and interactive courses — from the first storyboard to the final SCORM package. Lately, I build playable learning games in hours with AI as my co-developer.

years designing learning
3+
years designing learning
projects you can play on this site
7
projects you can play on this site
to build a 48-level math game with AI
6 hrs
to build a 48-level math game with AI
frog-balance / minisolved 0

Make both sides equal.How many yellow frogs?

3 + 2?

The left side is heavier. Add frogs on the right.

A 10-second taste of Frog Balance — the real game has 48 levels.
  • Selah El Telmeez
  • Skilldi
  • Learnkhana
  • General Authority for Military Industries
  • Nafham

02Playground

Don't take my word for it. Play a lesson.

Three real-life situations, thirty seconds. Then flip to the notes and see the design decisions working behind each screen.

Mini-lesson · First aid in 3 decisions

0 XP

Laila grabs a hot pan by the handle. Her palm is red and stinging.

What should she do first?

Designer's notes · what you just experienced

  1. 1Scenario before theory

    Learners meet a person with a problem, not a definition. The rule then has somewhere to stick.

  2. 2Wrong answers people believe

    Each distractor is a mistake someone would really make. Obviously-wrong options teach nothing.

  3. 3Feedback that explains why

    Not just ✓ or ✗. Every choice gets a reason, and a wrong pick only costs a retry.

  4. 4Light gamification

    XP and a progress bar reward finishing, and first-try answers earn more. Motivation without noise.

Demo inspired by my course First Aid on Tour. It's a design sample, not a substitute for real first aid training.

03How I work

From messy content to a course people finish.

The same four steps whether it's a 3-hour game prototype or a month-long government course. You always know what you'll get at each stage.

  1. 1

    Analyse

    Who are the learners, what should they be able to do afterwards, and what is getting in the way? Everything after this answers those questions.

    You get: Audience profile + measurable objectives

  2. 2

    Storyboard

    Every screen, interaction, voice line and feedback message is written down and agreed before anything gets built. No surprises later.

    See a real storyboard

    You get: A storyboard stakeholders can sign off

  3. 3

    Build

    Articulate Storyline, HTML & JavaScript, or AI-assisted game builds — whatever fits the learners, the deadline and the budget.

    You get: Clickable prototype → full module

  4. 4

    Test & ship

    Reviewed with subject experts, fixed, packaged as SCORM and tested on the actual LMS — progress, scores and completion all tracked.

    You get: SCORM 1.2 / 2004 package, LMS-ready

04Services

What I can build for you.

Hire me for the whole journey, or just the part you're stuck on. Freelance projects and full-time roles both welcome.

Interactive e-learning courses

From raw content to a polished, responsive course with scenarios, interactions and knowledge checks.

  • Needs analysis & objectives
  • Scenario & interaction design
  • Responsive, accessible build

Storyline 360 · Captivate · JavaScript

Learning games

Game mechanics with a learning job to do — levels, rewards and feedback that keep learners playing and practising.

  • Game mechanic design
  • Progressive difficulty
  • AI-assisted rapid builds

HTML5 / JS · Storyline · Claude & ChatGPT

Storyboarding

The blueprint: learning flow, screens, voice-over, interactions and assessments, so everyone agrees before development starts.

  • Narrative & learning flow
  • Interaction specs
  • Assessment planning

Word · PowerPoint · Illustrator

SCORM packaging

Standards-compliant packages that track progress, scores and completion — tested across LMS platforms.

  • SCORM 1.2 & 2004
  • Completion & score rules
  • Cross-LMS testing

Storyline · Captivate · iSpring

LMS setup & support

Choosing, configuring and branding a learning platform, then training the people who run it.

  • Platform selection
  • Configuration & branding
  • Admin training & docs

WordPress · Canvas · Schoology

Not sure what you need? Tell me the problem.

Start a conversation

05About

Hi, I'm Mohamed. Nice to meet you.

Illustrated portrait of Mohamed Alaa

Mohamed Alaa

Instructional Designer · Cairo, Egypt

I studied Educational Technology at Ain Shams University, and I've spent the years since designing courses, games and storyboards for schools, companies and government teams.

What I care about is simple: learners who finish, and remember. So I start from what people need to do, write it all down in a storyboard, and only then build. With Storyline, with code, and more and more with AI, which lets me take an idea to a playable game in hours instead of weeks.

Experience

  1. Oct 2024 — Presentnow

    Senior Instructional Designer @ Selah El Telmeez

    Design learning experiences with clear objectives, gamification and storyboards, working with subject experts to keep every lesson accurate.

  2. Apr 2023 — Oct 2024

    E-learning Specialist @ Skilldi

    Designed and developed e-learning courses in Storyline 360, grounded in audience analysis, learning theory and careful content review.

  3. Aug 2023 — May 2024

    Instructional Designer @ Learnkhana

    Wrote storyboards, edited videos and designed interactive online activities for different learning styles.

  4. Aug 2020 — Oct 2020

    Instructional Design Intern @ Nafham

    Turned lesson content into storyboards and multimedia as part of the instructional design team.

B.Sc. Educational Technology

Faculty of Specific Education, Ain Shams University · 2017 — 2021

Graduated with honours. Built a Learning Management System as my graduation project.

Toolkit

Authoring

  • Articulate Storyline
  • Adobe Captivate
  • SCORM 1.2 / 2004
  • LMS platforms

Design & media

  • Illustrator
  • Photoshop
  • Premiere
  • Camtasia
  • Canva

Code & AI

  • HTML, CSS & JS
  • Claude
  • ChatGPT
  • ElevenLabs

Craft

  • Storyboarding
  • Game-based learning
  • Gamification
  • UX / UI
  • VR, AR & MR

06 Contact

Got a course nobody finishes? Let's fix that.

Freelance project or full-time role: tell me about your learners and what's not working.